Target Audience Profile!

To establish our Target Audience I have done Primary research and Secondary research to establish who will want to watch our type of movie, which is a Psychological Thriller.


Primary Research-
For our Primary research we too the time to ask about 10 people a series of questions we made up to get a general idea on our target audience. Some of the questions we asked were Age? If they enjoy thriller movies and also to be specific to our movie type, if they would be comfortable watching a controversal psychological thriller? We generalised the findings and we here are our findings:
Gender- Mixed, equal amount of males and females.
Age- All generally between the ages 15-20, however there was the a few 30-40 yr olds.
Occupation- Mostly Students.
Hobbies- There were many that enjoyed being with friends, meeting new people, playing sports and also gaming, but there was a wide range of hobbies.
If they watch thriller movies? Most said yes, however there were a few who didnt. Some peoples favourite Thrillers were Shutter Island, Creep and Catch me if you can.
Do they life Psychological Thrillers? Again most people said yes but there was a few people who didnt. Some peoples favourites were Shrooms, Black Swan, Inception and Shutter Island.
Would they be uncomfortable watching a controversal thriller? Most people said no or maybe but it depends on the content and whether it is very graphic.

Here is a picture of 2 males and 2 females answers:

Secondary Research-
The typical target audience for our genre would be a BBFC rating of 18, reaching out to both males and females equally. This is because they could possibly include a lot of violence and obviously psychological issues which can be disturbing and confusing for younger viewers.
Our target audience for our genre will be a BBFC rating of 15. This is because the storyline may be slightly confusing for anyone under this age. It does not contain much violence, horror or sexual scenes but the running theme of the story is fairly controversal and would not be suitable for a lower age rating of 12. Our movie will also be reaching out to both males and females equally.
Some Films with a similar target audience as ours are:
‘Memento’ directed by Christopher Nolan
'Se7en' directed by David Fincher
'Silence of the Lambs' directed by Jonathon Demme

From the research we have conducted, we feel much more confident in going into the production of our Opening sequence because we know exactly who we are making the opening sequence for and what kind of people would be interested in watching our movie!