Production Company Logo Analysis!!

This is the logo for Black Camel Production company.

Layout:

The layout of this production company is very basic. It simply has a Camel silhouette in the middle with the writing trailing over the image. The background is red which contrast against the Black of the writing and camel. However the word camel is in white to stand out from the camel image. The main image is central in the logo, but the text trails off the centre to Centre left and right. The colours in this logo are very strong colours and stand out very well.

Iconography:
The image of the camel’s silhouette goes literally with the title of the production company of Black Camel. It was probably chosen to make a literal statement of the company name. The colours could represent the genre of movies they make.

Font
The font of this production company varies in different size letters but they are all in capitals. Most of the lettering is black, to stand out from the red background, while the middle word 'Camel' is in white to stand out against the black if the camel silhouette.

This is the logo for the production company "Hammer Films".

Layout:

The layout of this production company is much more complex than the other logo above. IT is a black background with what looks like a 'Steel' shape in the centre which could slightly represent a rounded hammer shape, but it is not exact. The wording is inside the 'Steel Bubble' along with a 'Waxy' looking mini-logo. All of the colours complement each other and are basic. The same colours are used in this logo as the "Black Camel" one; however the white is replaced with silver. The logo is Central on the black background but reaches out towards Centre Left/Right and up.


Iconography:
Like mentioned above the main shape could represent a rounded hammer just as the name is, but to make it look fully like a hammer it would have to be decreased on the right side. As the colours are quite strong yet dark, it could show the genre of the type of films they produce, this could lead under Horrors, Thrillers and Action movies. The Central logo of the Red 'Wax' looking, slightly squared oval, is very powerful and is something that could be recognisable or familiar and memorable.


Font
The font of this production company is all the same size, it looks quite broken up even though there is the same amount of space between each letter. This could be due to the fact the writing is very square, straight and prominent in the logo. IT looks as though the font has some shading around the letters as it gives the appearance of 3D lettering, almost as if the letters have been cut out of the steel.

From both of these logos it is evident that the main colours used as Black, White, Red and possibly Silver. We can bare this in mind when creating our own logo for a production company. It is also seen in these logos that even though they are fairly simple, the first one being simpler than the other, they both are very striking and strong which is something else we could consider as a group.