In terms of the image used and the colouring etc. I think the poster is very eye catching and presents an optical illusion. To expand, there is a photo of two young girls whos' dresses blend into the wall paper. I can't work out any part of the storline from this image but the audience can tell what genre it is based on. One of the girls is turning her head which suggests that she's a main character, mentally disabled, evil, or all three. However this could be a way of throwing off the audience.
The text included in the poster, is the three main characters at the top in a large font, Then the film title (Dream House), and in small font; the tagline: " Once Upon A Time There Were Two Little Girls Who Lived In A House." In my oppinion this is the main 'give away' to the genre and story line of the film. It sounds quite creepy and suggests that the two girls in the picture are dead.
In small font at the bottom of the poster there is the directors name along with the production company, producers, costume designers and other companies invloved with the making of the film.
When doing some research on thriller posters I also found a common theme of advertising, which was to produce multiple versions of posters for the same film. I assume this is a marketing scheme to make sure the public are aware of its release.
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